Why, how and what
Everything I build starts from one belief and works outward to the result.
No business should lose a client because nobody answered.
Great service businesses lose revenue every day to missed calls, slow replies and forgotten follow-ups. I believe owners should spend their time on their craft, and that growth should be predictable, not a matter of luck.
Systems, not one-off campaigns.
I combine marketing, sales process and automation into one connected flow: attract the right people, respond instantly, book the appointment and keep the relationship going. Every step is measured, so decisions come from data.
Plenixia: a growth partner for service businesses.
Websites that convert, 24/7 attention on every channel, automated booking and follow-up, and a monthly review of results with each client. One partner that stays to grow sales.
An operator who builds growth engines
I am an entrepreneur and growth leader with more than twenty years across digital marketing, eCommerce and international business development. My career has always sat where marketing meets sales: understanding what makes a customer say yes, then building the process that makes it happen again and again.
After ten years in Miami, I have been based in Barcelona since 2006. Living and working across markets taught me that the fundamentals of growth are universal, while the message always has to fit the local customer.
Today I lead Plenixia, which I co-founded to give service businesses a complete growth system: fast, measurable and running every hour of the day.
Where I create the most value
Six areas I have worked in for years, and that now come together in one growth system.
Growth & digital marketing
Positioning, acquisition strategy and campaigns built around one metric that matters: qualified clients, not vanity numbers.
eCommerce
Online stores, product content that converts, and the operations behind a store that scales.
International business development
Growing businesses across markets, with messaging adapted to each culture and language.
Automation & AI for business
Practical automation that removes repetitive work: instant replies, bookings, reminders and follow-ups that run on their own.
Sales systems & outreach
Prospecting engines, short and human outreach, and a clear pipeline from first contact to signed client.
Client retention
Reminders, post-visit follow-up, reviews and reactivation campaigns that turn a first appointment into a long relationship.
Plenixia: we capture, answer and retain your clients
Plenixia is the growth partner for service businesses such as clinics, real estate agencies, hotels, restaurants, gyms, coaches and eCommerce brands. Every call, WhatsApp and message answered in under a minute, and the calendar filling up 24/7, without hiring anyone.
At the centre is Laura, an AI agent trained on each business that speaks on the phone, on WhatsApp and in web chat, and hands over to the team whenever a human is needed.
- Client-facing panel: clients, appointments, pipeline, inbox, reviews and analytics in one place
- No long-term contracts, and the client owns the website, CRM, agent and automations
- Monthly results review with each client, so growth is measured together
- We attractLanding pages and websites built to convert visitors into enquiries.
- We answer instantlyLaura replies by voice, WhatsApp and chat, day and night.
- We bookClients schedule on their own, with automatic confirmations.
- We retainReminders, post-appointment follow-up and reactivation campaigns.
From markets to systems
Ten years in Miami
A decade in the United States that gave me an international, results-first perspective.
Digital marketing, eCommerce and business development
20+ years in digital marketing, eCommerce and international business development.
Co-founder & CEO of Plenixia
Bringing all of that experience into one growth system for service businesses, built with co-founder and COO Xavier Fernández Espinel.
Three languages, one message
I work directly with clients and partners in their own language.
Want more clients without more work?
Book a 30-minute call. We will look at how your business handles enquiries, messages and bookings today, and where the quickest wins are.